‍Challenge

Position Puerto Rico as a top U.S. travel destination ahead of peak winter booking season while standing out in a competitive global tourism market.

‍Solution

• Launched a bold OOH campaign across major U.S. cities including New York, Chicago, Atlanta, Dallas, and Boston - to capture the island’s culture, natural beauty, and energy.

• Partnered with billups and R&R partners to deploy 1,300+ OOH units, from 3D anamorphic creative in Times Square to digital spectaculars and transit media, timed precisely to align with winter vacation planning.

Results

• Delivered 240 million impressions across major U.S. markets. 

• Achieved measurable brand lift,  increased brand consideration in Chicago & Dallas and highest ad likability and perception scores in Atlanta & Boston.

Supported Puerto Rico’s 4th consecutive year of record-breaking tourism growth, establishing it as a leading global destination heading into 2025.