Disrupting Food & Beverage with Postmates
Our work
USA
Reading time
3 mins
Published on
The Challenge
Stand apart from the crowded marketplace of food delivery services and dine-in restaurants to get LA & NYC Foodies to download the Postmates app.
Find impactful placements to display witty writing and make social media waves.
The Solution
Display disruptive, attention grabbing creative on contextually relevant OOH placements to increase brand awareness and entice app downloads across LA & NYC.
Use billups data science capabilities to identify the “Foodie” audience journey and curate OOH that intersects their day-to-day where each placement brings the “We get it” campaign to life.
The Results
Post survey results showed that of the 31% of consumers who remembered the ads, 43% of them saw the OOH campaign.
Campaign generated 118MM impressions across 362 OOH units.
Post survey showed an 8% increase in brand awareness.
"Just seen. Always something revealed via the E train.
X,SJ"
Sarah Jessica Parker
via Instagram
