Salonpas: Relieving pain with programmatic DOOH
Our work
USA
Reading time
2 mins
Published on
The challenge
Drive penetration of Salonpas products during the holiday season.
Run an ample OOH multi market campaign despite limited availability of inventory.
The solution
Deliver program speed to market with Programmatic DOOH campaign across high traffic Digital Bulletins.
Measure and attribute OOH effectiveness that report audience exposure and sales lift pre and post campaign.
Set high impression delivery and daypart goals (6AM - 10PM) to ensure deliveries against the target audience.
The results
80M total impressions with an average of 3M per day.
1.3K DOOH formats delivered in 25 markets.
Generated +2M sales lift from pre campaign vs post campaign.
