Solutions

Products

Resources

Company

Locations

Work with us

Analytics

Analytics

Fleet study

billups Analytics

billups Analytics

Gain insights into the audiences exposed to moving advertisements within your campaigns by utilizing our fleet measurement technology.

Gain insights about the audiences were
exposed to moving advertisements
within your campaigns by utilizing our fleet measurement technology.

sign up

FLEET MEASUREMENT PROVIDES A COMPREHENSIVE VIEW OF CAMPAIGN PERFORMANCE BY MEASURING REACH AND FREQUENCY WHILE DELIVERING DETAILED WEEKLY PACING INSIGHTS AT BOTH THE UNIT AND MARKET LEVELS. THIS HELPS TRACK DELIVERY, OPTIMIZE PERFORMANCE, AND ENSURE CAMPAIGN GOALS ARE MET THROUGHOUT THE FLIGHT.

WITH OUR PRECISE TECHNOLOGY, WE TRACK AND ANALYZE DEVICES LOCATED WITHIN THE FLEET'S MOVING VIEWSHEDS AND MEASURE VISITATION LIFT TO POINTS OF INTEREST (POIs) GENERATED BY MOBILE ADVERTISING EXPOSURE.

BILLUPS ANALYTICS

BILLUPS ANALYTICS

"I want to know who was exposed to my moving advertisements."

[step 01]

[step 01]

Obtain
fleet data

Get fleet descriptions with the amount, types, routes. and play time parameters.

Get fleet descriptions with the amount, types, routes. and play time parameters.

[step 02]

[step 02]

Build customer journeys

User journeys are reconstructed using opt-in mobile data. This allows us to understand where users are in relation to OOH units.

User journeys are reconstructed using opt-in mobile data. This allows us to understand where users are in relation to OOH units.

[step 03]

[step 03]

App activity
matching

We match devices that intersected with viewsheds of OOH units with devices that have downloaded the app.

We match devices that intersected with viewsheds of OOH units with devices that have downloaded the app.

Your next campaign starts here

Work with us