Company
Patented technology
Path to innovation
Using patented OTE technology, we leverage mobile device data and computer vision to determine how much attention was garnered by each unit.
[02]
Object location
Computer vision model to find OOH placements’ exact longitude, latitude, facing, height, and incline. This patent enables accurately constructed and unique viewsheds and determines the user’s opportunity to experience the ad.
[03]
Privacy attribution
This technology allows mobile devices to measure exposure to physical media without revealing personal data or exact locations. Advertisers can confidently measure campaign performance while respecting consumer privacy and ensuring compliance with data protection regulations.
[04]
Prediction of visitation
This technology predicts visits to physical locations caused by ad exposure. Brands can attribute foot traffic to specific OOH campaigns, gaining actionable insights into consumer behavior and campaign effectiveness.
[05]
Verification system
It allows us to assess exposures moving formats such as fleets, and other non-traditional media formats, providing confidence in the campaign execution. Advertisers gain assurance that their messages are delivered to the intended audience.
[06]
Traffic routing
A big challenge with working with mobile data is that it is sparse. This patent is focused on route completion, based on history or co-referencing with other cars on the highway - using travel patterns of nearby devices to fill in the gaps for each other.
[07]
Building footprints
This patent allows for more complex attribution modeling, such as exposure to subterranean units by using mobile data traces to map audience visitations in and out of buildings. Advertisers can refine their targeting by identifying location with precision.
