Attention dashboard
Capturing audience attention
for OOH advertising campaigns
Using patented OTE technology, we leverage mobile device data and computer vision to determine how much attention was garnered by each unit.
Contextualize
campaign delivery
Determine how effectively the unit captures and holds viewers' attention by combining multiple parameters.
Measure the duration that the audience spends looking at and engaging with an advertisement before continuing their journey.
Quantify the amount of times the average person saw your creative with the ability to segment by time and media type.
Learn what percentage of your target audience you are reaching with your ads with the ability to analyze by market and media type.
Understand the demographic profile of your exposed audience through parameters like age, gender, housing, and income.
