Market intelligence
Location visitation
study
billups Analytics
Our advanced analytics studies measure the impact that OOH had on foot traffic, visitation lift, or offline store sales for a retail location or point of interest (POI).
Visitation lifts by POI
Visitation Lifts by Market
Visitation Lift by Unit
Audience Demographic Report
Every day our technology processes and matches millions of location observations to our database of devices and user IDs. This offers a comprehensive overview of foot traffic.
Construct
viewsheds
Our viewsheds account for direction, obstruction, dwell time, elevation, and user speed. This is built for each OOH unit.
Build customer
journeys
User journeys are reconstructed using opt-in mobile data. This allows us to understand where users are in relation to OOH units.
Visitation
matching
We collect devices that intersected with the viewshed, and match them to the devices that visited a point-of-interest.