Analytics™
Web or app
impact study
Analytics™
Measuring the impact that OOH had on online traffic, web visitation, app download and online sales on a brand website.
Place pixel
on site
We place a pixel on the website or app in order to understand which mobile devices and users are visiting.
Build customer journeys
User journeys are reconstructed using opt-in mobile data. This allows us to understand where users are in relation to OOH units.
Web visitation matching
We collect devices that intersected with the viewshed, and match them to online outcomes to determine visitors attributed to OOH.
CUSTOM STUDIES
Looking for a customized OOH solution?
Not all campaigns fit neatly into standard study
KPIs—that’s where custom studies come in.